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24 Jan 2017

Social internet marketing has become a huge supply of traffic for contemporary companies, particularly those individuals younger demographic. It's rare to find a successful company that doesn't engage with Facebook, Twitter, along with other social media platforms. Only one platform that isn't typically viewed from a marketing perspective is Snapchat, the social media app that enables users to transmit limited-viewing-time, self-destructing video and movie messages.
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May possibly not seem like a perfect platform for marketing, but the statistics might surprise you: Sumpto, a business focused on marketing to college-age individuals, found that 73% of college students would open a Snapchat from a familiar brand, and 45% would open one from a new brand. The app had $ 30 million users as of December, had surpassed the amount of users on Instagram in america alone, and it has growing usage abroad. The picture messages do disappear as soon as a person views them, but there are still some interesting, and novel, marketing possibilities.
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Probably the most interesting aspect of Snapchat is the immediacy from the experience. While there are workarounds in order to save the images, there's still a time limit on how long it will likely be around the app. Like a marketer, you can add a sense of urgency. Try Snapchatting some limited-time discount codes, for instance. Keeping in mind that the pictures are only able to see for approximately ten seconds, keep the code short and easy to remember. Answer to this strategy, though, is giving a short deadline for using the codes: a few hours, or a trip to most. This way, users knows that they have to open messages from you soon after they encourage them to avoid missing the goodies.

Keep in mind that many users use Snapchat because of its high entertainment factor, so keep content as funny, quirky, or surprising as you can to help keep users' attention on your Snaps. Snapchat itself could make that easier, allowing you include captions and even draw on the picture in various colors.


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